New and revised sections covering topics such as online ticketing, social media, charities and volunteer activities, sustainability, safety and disaster management.
Discussion questions encourage self-testing and learning.
Sample forms and checklists give you a head start in your new career in event management.
PART ONE: THE EVENTS BUSINESS 1 An introduction to events 2 The market demand for events 3 The events business: supply and suppliers 4 Events in context
PART TWO: MANAGING EVENTS 5 Making a start and planning the event 6 Financial management and the budget 7 Event logistics and supplies 8 Marketing and public relations for events 9 Risk management and legalities 10 Event project management and set-up issues 11 The organisation manager and the team: during the event 12 Close-down, evaluation and legacies
