Introduction to Global Business: Understanding the International Environment & Global Business | 3rd Edition

Julian E. Gaspar/James W. Kolari/Katherine T. Smith/Leonard Bierman/L. Murphy Smith/Antonio Arreola-Risa

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ISBN: 9780357717097

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MindTap for Introduction to Global Business: Understanding the International Environment & Global Business Functions, 3rd Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook.

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Today's global geopolitical and economic environment is complex and ever-changing with developments such as the rise of China to challenge U.S. world leadership. INTRODUCTION TO GLOBAL BUSINESS: UNDERSTANDING THE INTERNATIONAL ENVIRONMENT & GLOBAL BUSINESS, 3E explains these challenges objectively, in stages and using current examples to ensure students understand both theory and practice. This edition initially explains the overall global economy and how it operates within the framework and support of multilateral institutions in promoting open trade and market-oriented economic reforms. Students study topics such as the global impact of regional trade blocs, advances in information technology and the pandemic. The authors convey complex global topics using real examples and mini-cases focused on four main perspectives: culture, economics, ethics and information technology. MindTap digital resources help lay the foundation for understanding the functional areas of global business.